Diario · The Journal

Stories from the slow hour.

Guides, pairings, and the people pouring Mar Azul Tequila: dispatches from the bar, the agave fields, and the coast.

The Best Tequila Bars in San Antonio
Featured · Local Guide · May 12, 2026

The Best Tequila Bars in San Antonio

From the River Walk to Southtown, how to find a serious agave pour in the Alamo City, and what separates a great tequila bar from the rest.

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How Is Tequila Made? Every Step From Agave to Bottle
Tequila 101 · Jun 10, 2026

How Is Tequila Made? Every Step From Agave to Bottle

Tequila is one of the most tightly regulated spirits in the world. Here is the whole sequence, from a seven-year-old plant in Jalisco to the liquid in your glass.

8 min read
Tequila vs Mezcal: What Is Actually Different?
Tequila 101 · Jun 18, 2026

Tequila vs Mezcal: What Is Actually Different?

Same plant family, same country, two entirely separate rulebooks. A clear, unhurried guide to what separates tequila from mezcal: the agave, the regions, the ovens, the smoke, and which one belongs in your glass tonight.

7 min read
How to Read a Tequila Label: What 100% Agave, NOM and Mixto Actually Mean
Tequila 101 · Jun 25, 2026

How to Read a Tequila Label: What 100% Agave, NOM and Mixto Actually Mean

Almost every word on a tequila label is regulated, which means the bottle will tell you the truth if you know where to look. A plain guide to 100% agave, mixto, NOM numbers, aging classes and additives.

7 min read
What Is the Best Tequila for a Margarita?
Pairing · Jul 2, 2026

What Is the Best Tequila for a Margarita?

Blanco or reposado, Cointreau or agave, salt or no salt: a plain-spoken guide to choosing the right bottle and building a margarita that tastes the way it should.

7 min read
Where to Drink Tequila in Austin
Local Guide · May 8, 2026

Where to Drink Tequila in Austin

Rainey Street patios, East Side cocktail rooms, and South Congress classics: a neighborhood guide to Austin's agave scene.

4 min read
The House Pour: Mar Azul Tequila Behind the Bar
Case Study · Apr 28, 2026

The House Pour: Mar Azul Tequila Behind the Bar

What it looks like to build a bar program around Mar Azul Tequila, and how your venue can become our next feature.

4 min read
Blanco, Reposado, Añejo: The Aging Spectrum
Tequila 101 · Apr 20, 2026

Blanco, Reposado, Añejo: The Aging Spectrum

How time in oak transforms tequila, and how to read the words on the label before you pour.

8 min read
How Mar Azul Coconut Won Double Gold
Brand Story · Apr 10, 2026

How Mar Azul Coconut Won Double Gold

Our most celebrated expression took Double Gold at the European World Spirits Competition. Here's what that means, and what's in the glass.

4 min read
What Pairs with Mar Azul Coffee Tequila
Pairing · Mar 30, 2026

What Pairs with Mar Azul Coffee Tequila

Dessert, time of day, and the right occasion: a short guide to getting the most from our Coffee expression.

4 min read
Steam, Steel, and Seven Years of Sun: Inside the Autoclave
Tequila 101 · Jul 24, 2026

Steam, Steel, and Seven Years of Sun: Inside the Autoclave

How Mar Azul cooks its agave, and why the oven a distillery chooses tells you almost everything about the tequila it makes.

7 min read
Blended, Not Infused: How Sabores Gets Its Flavor
Brand Story · Jul 28, 2026

Blended, Not Infused: How Sabores Gets Its Flavor

There's a difference between flavor added and flavor built. Inside the blending philosophy behind our eight Sabores expressions.

7 min read
Hosting the Slow Hour: A Mar Azul Dinner Party Guide
Pairing · Jul 30, 2026

Hosting the Slow Hour: A Mar Azul Dinner Party Guide

One bottle per course, three cocktails you can batch, and the case for ending the night with chocolate in a coupe.

7 min read
The New marazultequila.com: Built for Retail, Food & Beverage, and You
Brand Story · Aug 1, 2026

The New marazultequila.com: Built for Retail, Food & Beverage, and You

A tour of everything new on the Mar Azul Tequila site: 24 cocktail recipes, a digital mixologist, the Slow Hour Dispatch, and tools for retailers and food & beverage buyers.

4 min read
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